Client's over view
Wrap&Go is a dynamic restaurant offering a "Junk Food" concept where wraps, bowls, and milkshakes take center stage. Founded by two young entrepreneurs with a passion for creative gastronomy, the brand aims to deliver a fun, flavorful, and memorable dining experience.
Our Approach and Process
To capture the youthful and unconventional spirit of Wrap&Go, we adopted a holistic branding process rooted in creativity, adaptability, and visual storytelling. Our goal was to build a brand identity that resonated with the founders’ vision while standing out in a competitive food market.
1. Discovery & Strategy, 2. Concept Development, 3. Logo Design, 4. Visual Identity, 5. Tone of Voice & Messaging, 6. Stationery & Collateral Design.
Challenges and result
Youthful yet Timeless Appeal: Balancing a trendy, fun look with a design that remains relevant over time. Multifunctional Design: Creating a logo and visual system that could adapt across diverse restaurant applications. Brand Differentiation: Establishing a unique identity in the competitive food service industry.
The result was a cohesive, visually striking brand identity that perfectly encapsulates Wrap&Go’s energetic and creative essence. The adaptable design system allowed the brand to stand out in its physical location and digital platforms, driving customer engagement and establishing a strong market presence.
